World Choice Securities, Inc. is a fully disclosed Broker/Dealer, an Insurance Agency and a Registered Investment Advisor. We specialize in offering our financial services and tools to seasoned financial industry professionals......those who have demonstrated their elite position with experience, knowledge level, character and expertise in the financial services business. Our belief is that the best professionals should get the best support and deserve the best contracts. We are a small firm with special attention to personal service. We like to make money, work hard and insist on keeping our atmosphere enjoyable.

Established September 10, 1992, World Choice Securities began providing rep services and on April 12, 1997, the company was purchased by Ross Morris and the name was changed to World Choice Securities, Inc. This name was chosen to indicate our purpose of providing great choices (our definition of financial freedom) for clients, reps and our wonderful staff. Our way-of-doing-business is to establish long-term relationships between Representatives/Agents, Product Suppliers, Technology Providers and our Service Team. We are a long-term player.

William Ross Morris III, CFP -- Ross is the President and Founder of World Choice Securities, Inc. His first career was as an accountant with thirteen years as a controller with Dresser Industries. He has significant experience in retail securities working first as a broker/financial planner and with a small firm in a senior management and supervisory capacity. Ross developed a bank marketing program which included 43 institutions and worked five years full time in the life insurance business. He has been helping clients reach their financial objectives since 1987 and helping representatives meet their goals since 1992.

Our Staff